ABOUT THE BRAND
CFDA VOGUE FASHION FUND Finalist 2019
Alejandra Alonso Rojas was born and raised in Madrid. Alejandra, a fourth generation hand-knitter combines both traditional and experimental knitting techniques to create one-of-a-kind, collectible pieces.
The designer also has a keen eye for tailoring, having apprenticed with a master menswear tailor in Madrid. Her designs, fashioned in the finest materials,
feature impeccable cut, and quality finishings. Knits and leathers play a key role in the collection and exemplify Alejandra’s commitment to the preservation of heritage.
Greatly inspired by the legacy of the pioneering, industrious and creative women who led her childhood, Alejandra seamlessly blends artistry, hand-craft, and an easeful glamour into her creative process. The brand supports responsible manufacturing and sustainable production practices.